Recently, in the United States, the number of Generation Z young people who go to bed at 9 p.m. instead of drinking or playing until late at night is increasing. The Wall Street Journal (WSJ), a daily newspaper on the 1st, recently reported that young people aged 18 to 35 are choosing to go to bed early rather than staying up late for health reasons, and that the entertainment industry is also experiencing changes due to this influence.
Young people, realizing the connection between health and sleep time, are increasingly going to bed earlier and refusing late dinners. According to a survey by Rent Cafe, an American real estate information provider, the average daily sleep time of young people in their 20s in the United States in 2022 was 9 hours and 28 minutes. This is an 8% increase from the average sleep time of people in their 20s in 2010, which was 8 hours and 47 minutes.
During the same period, the average daily sleep time of people in their 30s and 40s increased less than that of people in their 20s. Bedtime is also being brought forward. According to a survey of 2 million customers by American bed manufacturer Sleep Number, customers aged 18 to 34 went to bed at 10:06 pm on average last month. This is 12 minutes earlier than 10:18 p.m. in January last year.
“Nothing good happens to me after 9 p.m.,” said Emma Craft, 19, a student at the University of California, Berkeley. She said she tries to fall asleep before 9:30 p.m. every night. Madeline Sugg, 25, of Tulsa, Oklahoma, says she has adapted to going to bed at 9 p.m. She says she used to drink until the wee hours of the morning on weekends, but now she watches jazz shows or drinks at 5 or 6 p.m. on weekdays. He said that by going to bed early, he was able to save hundreds of dollars on late-night snacks and drinks. This trend change is also occurring in the restaurant and entertainment industries.
On Yelp, a restaurant rating site, the proportion of restaurant reservations made between 4 and 6 p.m. is currently 31%, up from 19% in 2017. On the other hand, the proportion of reservations between 6 PM and midnight decreased. In New York City, they experimented with holding dance parties early in the day for people who wanted to eat during the day.
‘Joyface’, a bar in New York’s East Village, held ‘matinee’ (performances held during the day on weekdays) four times last year, starting at 5 p.m. At the matinee held on December 31 last year, participants counted down to the New Year at 8 PM instead of midnight, and the event was so successful that there were only 200 people waiting. John Winkleman, a sleep disorder specialist at Massachusetts General Hospital, says he’s glad to see people taking sleep seriously these days, but he also points out that some people take it too seriously. “I think people have become a little hypersensitive about sleep,” he said, noting that there is no inherent benefit to going to bed early unless you must wake up before 3 a.m.
However, he emphasized that there are advantages to maintaining a consistent bedtime and sleeping 7 to 9 hours a day.
